The Conversion Ledger
Surefoot's newsletter focused on Conversion Rate Optimization for ecommerce. We're talking strategy, wins, losses, trends, tools, and mixing in a little fun.
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A tested structure for mapping and neutralizing real buying resistance.
Strategic placement matters more than quantity. Learn where trust signals belong in the journey... and how to use urgency that passes the sniff test.
Practical ways to turn heatmaps, scroll data, and interviews into confident next steps.
Here’s a structured approach to diagnosing and repairing funnel leaks.
The signals we track that most teams overlook during research
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It builds slowly, shows up as hesitation and compounds across the journey. Here's how to spot it early.
Simple adjustments can help you stop losing customers, sometimes.
Practical tips for keeping personalization relevant and effective
Small friction points can kill conversions. Here’s how to fix them.
Why blindly following “viral” tactics can tank your conversions. Instead, 10 strategies proven to deliver results.
Test with confidence. Optimize effectively. Grow sustainably.
