The Conversion Ledger
Surefoot's newsletter focused on Conversion Rate Optimization for ecommerce. We're talking strategy, wins, losses, trends, tools, and mixing in a little fun.
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How to measure, test, and improve the moments after checkout to drive lasting growth.
How to align scarcity tactics with product type, customer traits, and launch timing.
A structured approach to testing discount formats while protecting brand equity
The deeper you dig, the more aligned they become. Here’s how to interpret both.
Time on page, scroll depth, and clicks don’t predict purchases. Here's how to separate signal from noise.
How a simple nav redesign drove +$598K in revenue using structured testing.
Why the patterns that look obvious on heatmaps rarely match what drives actual purchase intent.
Sub-head
A structured pipeline for converting qualitative insights into prioritized, testable hypotheses with defined KPIs.
A behavioral blueprint for mobile product pages that drive action.
The linear scroll is dead. Here's how to rebuild your homepage around real user journeys.
A tested structure for mapping and neutralizing real buying resistance.
