The Conversion Ledger
Surefoot's newsletter focused on Conversion Rate Optimization for ecommerce. We're talking strategy, wins, losses, trends, tools, and mixing in a little fun.
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Why the patterns that look obvious on heatmaps rarely match what drives actual purchase intent.
Sub-head
A structured pipeline for converting qualitative insights into prioritized, testable hypotheses with defined KPIs.
A behavioral blueprint for mobile product pages that drive action.
The linear scroll is dead. Here's how to rebuild your homepage around real user journeys.
A tested structure for mapping and neutralizing real buying resistance.
Strategic placement matters more than quantity. Learn where trust signals belong in the journey... and how to use urgency that passes the sniff test.
Practical ways to turn heatmaps, scroll data, and interviews into confident next steps.
Here’s a structured approach to diagnosing and repairing funnel leaks.
The signals we track that most teams overlook during research
It builds slowly, shows up as hesitation and compounds across the journey. Here's how to spot it early.
